FROM THE VERY BEGINNING,
SYC WAS BREWED
IN EDMONTON ALBERTA.
At SYC Brewing we have made every single beer on the same belief; that a beer should be more than just a combination of ingredients. Above all, a beer should be absolutely tasteful, familiar, and magical to drink. Our creations use fundamental basic honed through millennial, using just the same four ingredients. However, we have adjusted and fine-tuned our ratios to create something of our own unique experience.
We aspire to create a unique profile in every beer we make.
We do not circumvent quality, character, or style, and we keep people at the centre of our recipes, our design, and our experience. We base the experience of drinking SYC beer on six values, which are listed below.
We like to play around and have fun with the building of our beer. It is like one big, tasty chemistry set. Our human interaction and people oriented vision directs us to get familiar with our consumers wants and needs.
We like creating surprises in our drinks. We play around with different ingredients in many of our recipes and come up with ingredients that you would not think would go well in a beverage. When we use exotic or experimental ingredients, we can come up with some tantalizing flavours. The magic truly starts happening when we start thinking like chefs…or crazy chemists.
The discovery of taste consists of looking at the same thing as everyone else and discerning certain characteristics; salty, sour, sweet, and bitter. With approximately 10,000 taste receptors in our mouths, the combination of the five flavour profiles can be astronomical, and no two people will have exactly the same conclusion what they taste.
We use the best ingredients. Alberta malt - The best malt in the world produced right in our backyard is used in all of our beers. Clean and crisp glacier water is one ingredient to not overlook. And we also look for the best quality ingredients out there for the rest of the ingredients.
Consistency does not just fall to us; it is the accountability of our suppliers to provide an exceptional product that is the same every time. It is our accountability to ensure that we are consistent every time we re-produce a recipe so that our customers have a similar or better experience to the one they had the first time. Believing in this and working with this, we can unfailingly provide an experience that will be the same – if not better – every time.
Craftsmanship – just like beauty – is in the eye of the beholder and can mean different things to different people. To us, it is the process of knowing our farmers and providers, learning from them, and using that knowledge to produce an exceptional product with the finest product. Each beer, and every version of that same beer, is created with passion, care, and attention to detail to demand the highest quality. Each time, that quality is honed, refined, and practiced over and over with each beer we make.